OVERVIEW
THE PROBLEM
THE OPPORTUNITY
DISCOVERY & RESEARCH
THE CURRENT MARKET
THE CHALLENGE
DWELL'S KEY WORKFLOWS
DESIGN SYSTEM
FINAL PRODUCT
WHAT'S NEXT
LESSONS LEARNED
OVERVIEW
Exploring emotional depth in web design with Kin Euphorics.
The goal was to create a personal, genuine, and immersive experience. Less "commodity-focused", more ritualistic. The landing page should feel cosmic, guiding users' choices and it should help customers see themselves in the brand, while understanding health + mood benefits clearly.
ROLE
E-Commerce Web Designer
YEAR
2025
TOOLS
Figma, Miro
DELIVERABLES
User Research, Web Design
DESIGN ANALYSIS
E-Commerce that looks flat.
The product front and center is too straightforward. It lacks emotional depth, which is the core of what this product is. We should focus on the experience one should feel when they enter a euphoric land.
THE FINAL PRODUCT
Educate first, then provide a choice.
Immediately, the landing page teaches you about the product. 3 simple ingredients and brief descriptions. Then you are given a choice to choose an emotion and state of being.
As you explore, you see more meaningful product details and educational content.
A comfortable buying experience.
Immediately, the landing page teaches you about the product. 3 simple ingredients and brief descriptions. Then you are given a choice to choose an emotion and state of being.
As you explore, you see more meaningful product details and educational content.
LESSONS LEARNED
My three learnings!
(1) People don’t just buy products, they buy knowledge and feelings.
Sober-curious consumers are looking for a ritual to replace alcohol, but they need education to feel safe with consumption, especially with the youth's health-conscious movement. Designing with emotion, mood, and sensory storytelling made the experience far more resonant than leading with ingredients alone.
(2) Personalization beats persuasion.
The mood-matching product options show how powerful it is to guide rather than push. When users feel seen (“this drink fits who I am right now”), conversion becomes a natural next step.
(3) Whimsy and wellness can coexist, but only with discipline.
Balancing cosmic, dreamy visuals with clean structure was a key design challenge. The project reinforced that even the most imaginative brands need strong visual systems, intentional hierarchy, and consistent interaction patterns to stay intuitive and premium.
MOTUS
