ROLE
E-COMMERCE WEB DESIGNER
YEAR
2025
TOOLS
FIGMA, MIRO
DELIVERABLES
USER RESEARCH, WEB DESIGN
CONTENTS
OVERVIEW
THE OPPORTUNITY
BEFORE AND AFTER
WEBSITE REDESIGN
THE RESULT
FINAL PRODUCT
LESSONS LEARNED
OVERVIEW
The new age of social drinking is immersive and rooted in moods.
Social functions can be overwhelming or overstimulating. As an alternative to drinking, Kin Euphorics offers a functional beverage that feels calming, personal, and ritualistic, even enhancing health and mood.
THE OPPORTUNITY
Emotional design unlocks depth and reflection.
The goal was to create a personal, genuine, and immersive experience. Less "commodity-focused", more ritualistic. The landing page should feel cosmic, guiding users' choices and it should help customers see themselves in the brand, while understanding health + mood benefits clearly.
BEFORE AND AFTER
E-commerce that sells is not superficial.
A good product manifests its values and principles. Adding emotional depth, allows customers to focus on the experience one should feel when they enter a euphoric world with Kin Euphorics.
BEFORE
AFTER
WEBSITE REDESIGN
Educate first, then provide a choice.
The landing page should teach you about the product benefits. 3 simple ingredients and small informational descriptions.
As potential customers browse, they should feel like they are on a healing journey to improve their mental wellbeing.
THE RESULT
A comfortable buying experience.
Immediately, the landing page teaches you about the product. 3 simple ingredients and brief descriptions. Then you are given a choice to choose an emotion and state of being.
As you explore, you see more meaningful product details and educational content.
LESSONS LEARNED
My three learnings!
(1) People don’t just buy products, they buy knowledge and feelings.
Sober-curious consumers are looking for a ritual to replace alcohol, but they need education to feel safe with consumption, especially with the youth's health-conscious movement. Designing with emotion, mood, and sensory storytelling made the experience far more resonant than leading with ingredients alone.
(2) Personalization beats persuasion.
The mood-matching product options show how powerful it is to guide rather than push. When users feel seen (“this drink fits who I am right now”), conversion becomes a natural next step.
(3) Whimsy and wellness can coexist, but only with discipline.
Balancing cosmic, dreamy visuals with clean structure was a key design challenge. The project reinforced that even the most imaginative brands need strong visual systems, intentional hierarchy, and consistent interaction patterns to stay intuitive and premium.
MOTUS
