ROLE
ART DIRECTOR/COFOUNDER
YEAR
2020-2025
TOOLS
ADOBE PHOTOSHOP, ILLUSTRATOR, LIGHTROOM, PROCREATE
DELIVERABLES
BRAND GUIDELINES, VISUAL IDENTITY, DIGITAL STRATEGY, PRODUCT PACKAGING, PHOTOGRAPHY/VIDEO, BRAND VOICE
CONTENTS
OVERVIEW
THE SPARK
MY ROLES
THE LOOK AND FEEL
VISUAL IDENTITY
BRAND STORYTELLING
OUR PRODUCTS
SCENT WORKSHOPS
MISSION, VISION & VALUES
OUR IMPACTS
TAKEAWAYS
OVERVIEW
Visual and brand identity for an eco-friendly self-care company.
I developed Glo Original's visual identity, branding, packaging, tone and voice, to convey the high quality of time and spaces with its house-blended scents. Website coming soon!
Glo Original Ltd. is a plant-based, earth-loving self-care brand focused on all types of wellness (physical/mental). Its in-house blended scents are inspired by nature, and its packaging is 100% biodegradable, reusable and recyclable.
THE SPARK
Glowing and growing… ✨
When I cofounded Glo Original, I wanted more than just another candle brand, so I decided to create a surrounding self-care brand that felt warm, grounded, and nurturing. A channel of energy that sees self-care as a ritual of nourishment, while sustaining nature and our planet earth. And a brand that gave you ways to simply relax and be intentional.
The challenge? Doing it all—from scratch.
MY ROLES
At Glo, I am…
Creative Director 🎬, Graphic Designer 🖥️, Photographer 📸/Videographer 🎥, Marketer 📣, Copywriter ✍️, and Digital Strategist ♟️.
When I cofounded Glo Original, I wanted more than just another candle brand, so I decided to create a surrounding self-care brand that felt warm, grounded, and nurturing. A channel of energy that sees self-care as a ritual of nourishment, while sustaining nature and our planet earth. And a brand that gave you ways to simply relax and be intentional.
The challenge? Doing it all—from scratch.
THE LOOK AND FEEL
Design meets ritual.
I began with a brand strategy rooted in the concept of ritual self-care, nature and clean complexion. From there, I designed a lively, naturalistic identity that combined:
+ Warm, colourful and vibrant tones + Grounded, gentle typography + Minimalist but informative packaging + Raw, natural textures and tones
VISUAL IDENTITY
The colour green, does what psychologically?
Green embodies harmony, tranquility, and peace, enhancing stability and endurance.
Green can have a positive impact on the mind and body, such as stress relief, better focus, and improved impulse control.
PRIMARY
#121C00
SECONDARY
#3B550E
ACCENT
#CFFF4A
Typography: what we say matters.
GIVENY/
GLO ORIGINAL LIMITED
SLIGOIL MICRO/
GLO ORIGINAL is a self care brand focused on creating atmospheric spaces to improve mental health, starting with our sense of smell.
A candle glow provides dim lighting, which relaxes and calms down your brain, body and sensory experiences. Light a candle and instantly improve any atmosphere while staying organic, sustainable and animal-friendly!
BRAND STORYTELLING
Our visuals emphasize real nature, vibrant light, and self-kindness.
"HELLO OCTOBER" FALL COLLECTION
COCONUT SOY WAX BENEFITS
WOODEN WICK OR COTTON WICK?
GLO ORIGINAL STICKERS
SEASONAL AND EDUCATIONAL INSTAGRAM CAROUSELS
OUR PRODUCTS
Rare scent blends...
We handpick 3 types of scents to blend into a layered trifecta.
Spicy
Fresh
Citrus
Fruity
Oriental
Floral
Earthy
Warm
Handmade with 100% organic coconut soy wax and fragrance oils—only local Canadian ingredients.
Our branding reflects the simplicity of our natural ingredients, while balancing rich textures and colours for our complex oil-based aromas.
SCENT WORKSHOPS
'Create your own blend' workshops
We specially curate workshop events so everyone can create and blend their own version of aromatherapy.
GRAPHICS BY ME
PACKAGING & PHOTOS BY ME
PHOTOS BY JP PAV @jpcbd
MISSION, VISION & VALUES
Our vision is to spark meaningful and lasting experiences everyday for aromatherapy lovers everywhere.
Our intentions are to keep our minds, bodies, and planet healthy and loved. That's why we use organic coconut soy wax and quality hand-blended fragrance oils, all sourced locally in Canada.
Our mission is to practice sustainability and mindfulness everyday.
Our packaging is 100% recyclable— down to the vessels, and we blend our own rare scents inspired by nature.
Every purchase comes with a postcard from us, a seed paper "Thank you" card, a cardboard box or paper bag.
Our core values are…
(1) Earth is first.
We are dedicated to minimizing our impact on our beloved planet with locally sourced ingredients and 100% recyclable or reusable packaging.
(2) Health is wealth.
We use high quality, organic, and non-toxic ingredients that are safe for you, your children and furry friends!
Did you know coconut soy wax is one of the cleanest and slowest burning waxes?
(3) Infinite self-love.
We believe all living things: people, animals, and nature are deserving of love and tender care, so self-care and being vegan is important to us (it's a beeswax-free zone)!
(4) Happiness above all.
We care about your happiness, so we always discover new and rare scent blends to spark inspiration and happiness in your journey of well-being.
OUR IMPACTS
Glo Original stood out in a way that glowed naturally.
Customers praised our brand voice for being calming and intentional, and our packaging design often got shared organically.
Within the first six months, we saw:
+ A growing base of returning customers + Social engagement rates increasing + Consistent brand recognition through visuals alone
But most of all, we built a brand that people felt good about supporting—and that made them feel good in return.
SOCIAL CHANNELS
Building community online!
THE WESTERN GAZETTE
