Glo Original Limited: Visual and brand identity for an eco-friendly self-care company.
OVERVIEW
Branding my very own and real, plant-based, earth-loving self-care/candle brand focusing on: (1) rare scents inspired by nature (2) mental/physical wellness, and (3) sustainability. Creating Glo Original's branding, packaging, visual identity, tone and voice, and products to help the company convey the high quality of time and spaces with its house-blended scents. Website coming soon!
ROLE
Art Director/Cofounder
YEAR
2021-Present
TOOLS
Adobe Photoshop, Illustrator, Lightroom, Procreate
DELIVERABLES
Brand Guidelines, Social Media Assets, Photography/Videography, Copywriting
WHAT IS GLO ORIGINAL?
Mindful of our sense of smell...
Since the ancient times, our ancestors not only used candles to light their homes, but as tools for grounding, ritual and mental clarity.
Founded by two women, GLO ORIGINAL is a plant-based, animal-friendly, earth-loving brand that fosters mindful moments with high quality rare scent blends inspired by nature, and sustainability.
PRODUCTS
Handmade with 100% organic coconut soy wax and fragrance oils—only local Canadian ingredients.
Our branding reflects the simplicity of our natural ingredients, while balancing rich textures and colours for our complex oil-based aromas.
OUR RECIPE
Rare scent blends...
We hand-pick 3 types of scents to blend into a layered trifecta.
VISUAL IDENTITY
The colour green.
Green embodies harmony, tranquility, and peace, enhancing stability and endurance.
Green can have a positive impact on the mind and body, such as stress relief, better focus, and improved impulse control.
PRIMARY
#121C00
SECONDARY
#3B550E
ACCENT
#CFFF4A
Typography: the product's font pairing.
GIVENY/
GLO ORIGINAL LIMITED
SLIGOIL MICRO/
GLO ORIGINAL is a self care brand focused on creating atmospheric spaces to improve mental health, starting with our sense of smell.
A candle glow provides dim lighting, which relaxes and calms down your brain, body and sensory experiences. Light a candle an instantly improve any atmosphere while staying organic, sustainable and animal-friendly!
OUR VISION
Spark a meaningful and lasting experience for aromatherapy lovers everywhere.
Our intentions are to keep our minds, bodies, and planet healthy and loved. That's why we use organic coconut soy wax and quality hand-blended fragrance oils, all sourced locally in Canada.
OUR MISSION
Our mission is to practice sustainability and mindfulness everyday.
Our packaging is 100% recyclable— down to the vessels, and we blend our own rare scents inspired by nature.
Every purchase comes with a postcard from us, a seed paper "Thank you" card, a cardboard box or paper bag.
OUR VALUES
(1) Earth is first.
We are dedicated to minimizing our impact on our beloved planet with locally sourced ingredients and 100% recyclable or reusable packaging.
(2) Health is wealth.
We use high quality, organic, and non-toxic ingredients that are safe for you, your children and furry friends!
Did you know coconut soy wax is one of the cleanest and slowest burning waxes?
(3) Infinite self-love.
We believe all living things: people, animals, and nature are deserving of love and tender care, so self-care and being vegan is important to us (it's a beeswax-free zone)!
(4) Happiness above all.
We care about your happiness, so we always discover new and rare scent blends to spark inspiration and happiness in your journey of well-being.
EVENTS
'Create your own blend' workshops
We specially curate workshop events so everyone can create and blend their own version of aromatherapy.
SOCIAL CHANNELS
Follow on us online!
