GLO ORIGINAL LIMITED
Visual and brand identity for an eco-friendly self-care company.
THE SPARK
Glowing and growing with Glo Original Limited.
When I cofounded Glo Original Limited with my lab partner Gina (the chemist/nurse), I wanted more than just another self-care product brand, so I decided to create a surrounding self-care brand that felt warm, grounded, and nurturing, and helped take care of the Earth. A channel of energy that sees self-care as a ritual of nourishment, while sustaining nature and our planet earth by using organic ingredients and recyclable material.
And a brand that gave you ways to simply relax and be intentional.
DEFINING THE "GLOW"
The challenge? Doing it all, from scratch.
My many "hats": Creative Director, Graphic & Package Designer, Photographer/Videographer, Social Media Marketer, Copywriter, and Digital Strategist.
THE ETHICS AND VALUES
Our mission is to practice sustainability and mindfulness everyday.
Our vision is to spark meaningful experiences for all five senses, starting with aromatherapy.
Our intentions are to treat our minds, bodies, and planet with love. That's why we use only two Canadian sourced ingredients for our candle line: organic coconut soy wax and fragrance oils.
Our scents are inspired by nature and hand-blended by us.
HOVER OVER SCENTS
Spicy
Fresh
Citrus
Fruity
Oriental
Floral
Earthy
Warm
GLO ORIGINAL LIMITED VALUES
(1) Earth is first. We are dedicated to minimizing our impact on our beloved planet with locally sourced ingredients and 100% recyclable or reusable packaging.
(2) Health is wealth. We use high quality, organic, and non-toxic ingredients that are safe for you, your children and furry friends! Did you know coconut soy wax is one of the cleanest and slowest burning waxes?
(3) Infinite self-love. We believe all living things: people, animals, and nature are deserving of love and tender care, so self-care and being vegan is important to us (it's a beeswax-free zone)!
(4) Happiness above all. We care about your happiness, so we always discover new and rare scent blends to spark inspiration and happiness in your journey of well-being.
SELF-CARE PRODUCTS
Our packaging is 100% recyclable— down to the eco-painted tin vessels, and seed paper "Thank you" cards. blend our own rare scents inspired by nature.
Every purchase comes with a postcard from us, a seed paper "Thank you" card, a cardboard box or paper bag.
*Quotes from user interviews.
THE RESULT
A comfortable social experience.
Immediately, the landing page teaches you about the product. 3 simple ingredients and brief descriptions. Then you are given a choice to choose an emotion and state of being.
As you explore, you see more meaningful product details and educational content.
LESSONS LEARNED
My three learnings!
(1) People don’t just buy products, they buy knowledge and feelings.
Sober-curious consumers are looking for a ritual to replace alcohol, but they need education to feel safe with consumption, especially with the youth's health-conscious movement. Designing with emotion, mood, and sensory storytelling made the experience far more resonant than leading with ingredients alone.
(2) Personalization beats persuasion.
The mood-matching product options show how powerful it is to guide rather than push. When users feel seen (“this drink fits who I am right now”), conversion becomes a natural next step.
(3) Whimsy and wellness can coexist, but only with discipline.
Balancing cosmic, dreamy visuals with clean structure was a key design challenge. The project reinforced that even the most imaginative brands need strong visual systems, intentional hierarchy, and consistent interaction patterns to stay intuitive and premium.
OTHER PROJECTS
GLO ORIGINAL LIMITED
BRANDING • ART DIRECTION • EXPERIENTIAL MARKETING
OVERVIEW
Glo Original Ltd. is a plant-based, NATURAL self-care brand focused on all types of wellness (physical/mental). Its in-house blended scents are inspired by nature, and its packaging is 100% biodegradable, reusable and recyclable.
I developed THE visual identity, branding, packaging, tone and voice.
ROLE
ART DIRECTOR/CO-FOUNDER
YEAR
2020-2025
TOOLS
ADOBE PHOTOSHOP, ILLUSTRATOR, LIGHTROOM, PROCREATE
DELIVERABLES
BRAND GUIDELINES, VISUAL IDENTITY, DIGITAL STRATEGY, PRODUCT PACKAGING, PHOTOGRAPHY/VIDEO, BRAND VOICE
CONTENTS
OVERVIEW
THE SPARK
MY ROLES
THE LOOK AND FEEL
VISUAL IDENTITY
BRAND STORYTELLING
OUR PRODUCTS
SCENT WORKSHOPS
MISSION, VISION & VALUES
OUR IMPACTS
TAKEAWAYS
BRANDING • ART DIRECTION • EXPERIENTIAL MARKETING