A homemade magazine about a mix of emotions from local communities.
FEATURED ON
Read.cv front page (November 2022)!
Thank you read.cv (R.I.P.).
THE CREATION STORY
Experiencing emotions is a part of life: sadness, happiness, anger, fear, surprise, disgust.
We must accept them as part of our human journey. The point is, you're not alone. As a collective, we can uplift, inspire, and encourage one another by seeing new experiences and perspectives. We experience up to thousands of nuanced emotions in our lifetime, and live within a spectrum of them constantly.
I created this platform for people to share their thoughts, feelings and emotions to be a part of a larger collective of experiences. FUZED magazine brings intangible thoughts and expressions into the physical realm through writing, illustrating, doodling, photography, or designing.
FUZED is a collection of raw emotions, experiences and expressions. It's about connecting a thread of people together to remind us we are not alone. We struggle, life gets messy and we sometime's don't know what we're doing. But that means, there's someone out there who just might understand you.
The FUZED COMMUNITY is from Canada, Korea, Spain, the United States of America, and accepts submissions globally.
DIGITAL AND PRINT
Read full issues on issuu.com.
THE RESULT
A comfortable social experience.
Immediately, the landing page teaches you about the product. 3 simple ingredients and brief descriptions. Then you are given a choice to choose an emotion and state of being.
As you explore, you see more meaningful product details and educational content.
LESSONS LEARNED
My three learnings!
(1) People don’t just buy products, they buy knowledge and feelings.
Sober-curious consumers are looking for a ritual to replace alcohol, but they need education to feel safe with consumption, especially with the youth's health-conscious movement. Designing with emotion, mood, and sensory storytelling made the experience far more resonant than leading with ingredients alone.
(2) Personalization beats persuasion.
The mood-matching product options show how powerful it is to guide rather than push. When users feel seen (“this drink fits who I am right now”), conversion becomes a natural next step.
(3) Whimsy and wellness can coexist, but only with discipline.
Balancing cosmic, dreamy visuals with clean structure was a key design challenge. The project reinforced that even the most imaginative brands need strong visual systems, intentional hierarchy, and consistent interaction patterns to stay intuitive and premium.
OTHER PROJECTS
MOTUS
SOCIAL ENTREPRENEURSHIP • MOBILE APP • PRODUCT DESIGN
OVERVIEW
Publishing a digital magazine, collecting experiences, emotions, and raw thoughts from all over the world. All layouts, front/back cover, theme, and table of contents are curated and designed by me.
ROLE
EDITOR-IN-CHIEF
YEAR
2020-PRESENT
TOOLS
ADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN, LIGHTROOM, PROCREATE
DELIVERABLES
CONTENT, GRAPHICS, PRINT/DIGITAL PRODUCT
CONTENTS
FEATURED ON
THE CREATION STORY
DIGITAL AND PRINT
MAGAZINE PUBLISHING • CONTENT DESIGN • COMMUNITY BUILDING